website
the project is an online platform designed to teach others to create their own unique clothes.
the website offers multiple courses on how to design and print various clothing pieces all in one place
instructional videos
in order to make learning fun and intuitive, each course is full of video tutorials that cover the entire creative process from start to finish
The logo
the design was inspierd form acoustic panels that you typicly see at professional music studios.
the hotels vision is to be a giant studio for artists across all genres, therefore the acoustic panel was chosen to symbolise the brand
clothing line
as part of teaching users to make their own clothing, various pieces were created
to showcase the brands vision of creating awesome clothing by yourself.
Showreel
a short video ad created to show the unique DIY clothing that users can learn to create using smartee.
brand book cover
as part of creating of the visual identity and the platforms vision a brand book was created
